However, an anchor link can serve as a sort of sitemap that guides users to the information they’re looking for, which may keep them on your page for longer. A website that is cluttered, confusing, or longer than average could prompt users to leave the page. This can help push your rankings up.Īnchor links also make your page more navigable. The keywords that you use for anchor links can help Google understand what kind of content your page contains. When search engines such as Google crawl a website, they are looking for readability. While they don’t necessarily have a direct impact on your rankings, they do provide the kind of clarity that search engines look for when crawling and indexing a page. For starters, they can help decrease bounce rates by making your site more user-friendly.Īlong with enhancing user experience, anchor links can also boost your SEO.
However, anchor links also have a role to play in this. Ensuring fast load times and compressing images are often the go-to tactics when it comes to improving your website. There are many things you can do to optimize your site. Why Anchor Links Can Help Optimize Your WordPress Site Therefore, they can help improve the user experience and encourage users to spend longer on your site. As you can see, these elements can immediately send visitors to specific sections of a page or post.
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